<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=1195114&amp;fmt=gif">

Spark your creativity in Mendix the Disney way

Esther Vis
Esther Vis

Mendix Mendix World Technology

If you have never heard of Ducan Wardle, the fact that he worked at the Walt Disney Company as head of innovation and creativity probably sparks your interest. 

That was certainly the case for me. I didn’t know Wardle, but since I can sing-a-long to all the Disney classics, and have fond memories of visiting Disneyland with my family as a kid, I knew I didn’t want to miss out on his live-session at MendixWorld 2.0.  

A close up of text on a white background
Description automatically generated

In his talk, Wardle wasnaddressing me, but he was inviting the little girl inside me to step forward. The one who is playful, curious, creative, imaginative, and honest - skills that are essential not only to boosting your company’s profits (although its not all about the money), but that are also the superpowers you need to stay ahead in a world that’s increasingly driven by AI. 

Wardle argued that when we get older, we start to think more reductively. We eagerly collect specialist (professional) experiences that merge together to create wide, deep River of Thinking that we leisurely wade into when we want to find solutions and come up with new ideas. However, this makes us blind to everything outside our lovely riverSo what should we do when we need to be creative and think differently? 
Low Code and High Speed go hand in hand, but how to avoid Code Mistakes?  We built the Application Code Reviewer for Mendix. Check it out, download the  mini book and get going!

First of all, the number one reason we give when asked why being creative is difficult is that we dont have time to think. So we must allow ourselves to spend time thinking. But how do you do that? Let’s look back at moments when you were creative: that killer line you wished youd said comes to you after an argument with your co-worker, and your best idea was dancing in your mind in when you were in the shower, walking the dog, or falling asleep. In other words, everywhere but at work. To reach that same playful brain state at work, Wardle points to energizers that can help you get there.  

But it’s alsabout doing things differently, like putting posters on the wall to tell your story, which turns a presentation into a conversation, asking the right questions (how would you help me instead of what do you think), or brainstorm with the question how else? and the end result will be ideas for an auto spa instead of a car wash. 

 

 

Another steppingstone is curiosity, it’s asking the big question: what If. What if something is possible? How would I imagine it to look? 

 

 

Lastly, we have a hard time coming up with ideas that dont swim comfortably in our river. And that’s where the importance of diversity comes in. If you invite people into your team who are nothing like you, you’ll be inspired by the flood of creativity that will come simply because they offer ideas you’d never come up with by yourself. These people are called naïve experts. 

In 2020, its no longer just about turning profit. The next generation won’t buy your product or service or want to work for you if you dont have a clear vision of why you do what you do. In addition to having a purpose, Wardle argues that, as a company, you need to think about the customer’s experiences. What are their pain pointsWhat if we could solve it like this, so it could look like that? That means knowing your customer is one of the most important characteristics of your businessIt is not about making money, but it will help you generate more money as long as you start with why. This concept is also known as design thinking 
A close up of a piece of paper
Description automatically generated
I loved Wardle’s talk. It sparkled, it was energetic, and it was valuable for every level in an organization. Whether youre a business leader figuring out how to improve innovation (spoiler:  give your employees playtime on company time)a consultant trying to understand your client’s needs, or a Mendix developer who’s struggling with domain models, we all need the courage to take a step back and let ourselves think differentlyTo close his presentation, Wardle shared one of his favorite quotes“The opposite of bravery is not cowardice but conformity”. When I’m developing our quality tooling, I know I’ll be inviting my inner child to the table and letting her play courageously. What will you do the next time you want to innovate?  

Watch Creatively Approach Your Customer Experience by Duncan Wardle at MendixWorld 2.0 on Wednesday, September 3, 17:30 CEST  11:30 EDT  17:30 GMT+2. 

New call-to-action

Esther Vis

Esther Vis

Esther is one of the developers of the SMART Digital Factory Tooling set. She believes that one of the best ways to learn and to ensure the quality of your work is to review its content. Because of that, her primary focus is the Application Code Reviewer (ACR). Not only is she involved in maintaining and improving this tool, but she also writes new rules that empower Mendix Developers to build high-quality applications even faster. With a background in history and gender studies, she has an eye for the person behind the technology and she makes sure everyone is included.

Related posts

Yo Ho, Yo Ho! A bug-free life for me with ACR (Part 3)

Hello captain, can you believe we’ve come this far already on our treasure hunt? In part one of our journey, we saw you stepping into your role as ...

Read More

Yo Ho, Yo Ho! A bug-free life for me with ACR (Part 2)

Welcome back, captain. May I congratulate you once again on your promotion on being in charge of your ship with ACR as your first mate as you ...

Read More

Yo Ho, Yo Ho! A bug-free life for me with ACR (Part 1)

Hi there, mate! Welcome on board of my ship. I’m taking you on a treasure hunt. Sounds cool, aye? Before we can enjoy all the riches, we have to go ...

Read More