The ideal mix
The consumer has definitively exchanged the old media for new ones when it comes to orientation, influence, and incitement to buy. Consumers want to be tailor-made at the right time. Trends in the retail & wholesale market follow each other in rapid succession.
To maintain a connection with the consumer, there is an urgent need to shape a multi-channel idea. Organizations are forced to include more collections with a higher turnover rate in the range. It is essential to transform into an organization with an ideal mix of traditional and new media, retail formulas and internet, price and innovation, with existing and new customers.