In addition to processing the transactions, Retourplaza controls the intake, ratings and price-setting for all products. The products are provided by a broad range of suppliers requiring access to a secondary market for damaged goods. Most of those goods have a small defect or were damaged during shipping.
Jan Minnee, owner and founder of Retourplaza, wanted to provide suppliers with a way to sell damaged goods at a discount rather than taking a complete loss on those goods. The alternatives had been for suppliers to find buyers that would take the goods in bulk or simply keep them in their warehouse to cannibalize for parts. Retourplaza provides a means to resell those products and eliminate a major logistical issue for the supplier.

The challenge Retourplaza faced was being able to guarantee customers that the product they received was the same one they purchased online. For example, seven refrigerators might be available, each with a different status, i.e. location of damage, rating and price. To digitalize this process, Retourplaza needed an innovative custom application to digitize that business process end to end.